CORPORATE LOYALTY - A Trust Betrayed

Is it possible to operate in an honest and ethical way, maintain loyalty and stay competitive and profitable in this era of corporate takeovers and economic uncertainty?

As more and more legal battles are fought over issues such as conflict of interest and breach of confidentiality, the integrity of corporate management is increasingly subject to public scrutiny. Recent scandals have shaken public confidence in the business community: has loyalty lost out in the brave new workplace to short-term goals and a desire for quick profit?

In this ground-breaking book, Brian Grosman explores the nature of loyalty in the corporate environment, looking at the issues through the lens of actual case studies. Using pertinent examples, Grosman discusses corporate actions which have been successful in fostering loyalty during difficult times, and also looks at those unsuccessful actions which have resulted in employee alienation and loss of loyalty.

Employees and the general public are now demanding ethical behavior from corporate and political leaders. The time is ripe to develop new approaches, to rediscover the nature of loyalty and to recognize the need for more responsive corporate leadership. In this fascinating and timely study, Brian Grosman raises crucial questions and offers new perspectives on a subject that concerns us all.

Read the intro to this book

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